A cross-property social media campaign was devised for WS Development to encourage voter participation in the 2020 election. With properties all across the country, these assets were not only crafted to remind individuals to vote but also to provide essential voting information tailored to each state where the properties are located, from Massachusetts to Florida to Mississippi and beyond. Each state-specific slide included important dates, ensuring relevance to each property's audience.

To add variety, two distinct directions were provided within the toolkit for properties to utilize. This approach allowed for differentiation between each property's social media presence, empowering them to choose the option that best suited their brand identity. Additionally, it offered the flexibility to post multiple times if desired, maximizing engagement opportunities.