The Groovy Edit is a women-owned vintage furniture and decor company specializing in mid-century furniture. Their unique, one-of-a-kind pieces embody a brand ethos centered around sustainability, vintage quality, and individuality.

We aimed to capture the retro, quirky essence reflected in their curated collection. The organic, imperfect letterforms in the logo exude a sense of movement and character, mirroring the whimsical charm of their offerings. By loosely incorporating these elements into the shape of a circle, we symbolize the continuous and sustainable life cycle of their unique pieces.