The Snowport holiday Market is Seaport's annual winter market, bringing 120+ local makers and a lineup of winter programming to the neighborhood each holiday season. The market has its own distinct seasonal identity within Seaport, one built through branding, environmental design, and campaign work developed and evolved over multiple years.

I developed the market's initial branding for its 2019 debut season and have shaped its direction ever since. Working closely with our Copywriter, Creative Director, and Field Marketing teams, I've led the environmental design and campaigns for subsequent seasons, iterating and evolving the brand to keep it feeling current while staying rooted in what made it work from the start.

While I still touch a lot of the design work, more recently, my role has shifted toward creative and art direction, guiding the market's overarching seasonal concepts, including branding, marketing, and environmental signage, while mentoring team members who now lead execution on individual assets.

Alongside the market's core branding, we've also developed sub-campaigns for standalone events within it, including Light Up Seaport, the market's annual tree lighting celebration.